Idris Jala and the Firelfy

18 Mar

The news of MAS starting up an Low Cost Carrier called Firefly caught most by surprise.  Now that I have had time to digest it and read some of the reviews I have these comments to make:

1. It’s is a very shrewed move as he protects his second most critical gateway should the skys open up in Malaysia

2. One of the best ways to learn how you competitors are  competing is to try it out. I doubt Idris is trying to out compete Tony F but I think he is carrying out an interesting learning experiment.  Penang is great as it keeps firely out of the clutches and contamination of head office in KL.

3. Succession development: I think you will see a young team cutting their teeth in firefly to prove this leadership abilities in preparation for succession into MAS.

4. Even if the analyst were correct and the venture did loose the Rm2 – Rm 3 million, it would be a small price to pay for a very big experiment.

Idris came from Shell as the MD of SMDS, which for all purposes and intent was a huge learning experiment for Shell. Shell was prepared to sink in billions of dollars and did not expect to make profits for many years or so as it mastered the MDS (middle distillate synthesis) technology. Of course Idris went in as MD and soon enough Shell was making money! So firefly I guess is no diferent.

Idris – keep up your good work and continue to show this country what “transfomration” is really all about.


Posted by on March 18, 2007 in Transformation


4 responses to “Idris Jala and the Firelfy

  1. Alsaid

    March 19, 2007 at 9:24 pm

    Idris Jala this is for YOU…..

    Based on the book I have read, Leading The Way by Robert Gandossy & Marc Effron, in the current world, leaders who fit with the business will drive higher performance for the organization. The book defines ‘FIT’ using two criteria: The Business Strategy (measured on a continuum from a Growth Strategy to Revenue Strategy) and Change Environment (measured on a continuum from incremental change to transformational change).

    Therefore, now we need leaders who is a business strategist and who is adaptive to changes and Idris Jala has it. Well done!

    Can leaders change? Definitely! Will leaders change? Maybe.

    A good leader is not the person who does things right, but the person who finds the right things to do – Anthony T. Dadovano

    Leadership is action, not position – Donald H. McGannon


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