As Proton contemplates is export strategy. Nissan has already set its sights on India with a USD3000 car. This is the reality of how competitive the world truly is.
Nissan CEO says automaker working on a $3,000 car for India
YOKOHAMA, Japan (AP) – Nissan Chief Executive Carlos Ghosn said Wednesday the Japanese automaker was working on a super-cheap $3,000 car for the Indian market, but the date for its sale was still undecided.
Ghosn said the need for such a vehicle is apparent for the Indian market and because a rival has already announced that one was coming.
.. As competition heats up for cheap cars in India, domestic automaker Tata Motors Ltd. has announced that it plans to make a 100,000-rupee (US$2,500, euro1,880) car.
.. It would be “a threat” to Nissan if it didn’t work on a US$3,000 car, he said. – AP
Proton hopes to be third time lucky on India foray
26 May, 2006 l 0058 hrs ISTlByas Anand/TIMES NEWS NETWORK
NEW DELHI: After two aborted attempts to enter the Indian car bazaar, Malaysia’s national car maker Proton is again revving on the passage to India. Proton, sources said, is in the process of identifying its entry route into the market in a bid to ride the current boom in passenger car demand in India.
“Proton has already initiated the groundwork for its proposed India entry. It intends to have a local presence in India by 2007,” a source close to the exercise said.
And while the competitors are all busy making plans and progress, Proton under the leadeship of Chairman Azlan is stuck in a quagmire of excuses and blame:
Management changes will be made if needed, says Proton
SHAH ALAM: Proton Holdings Bhd will not hesitate to make management changes if necessary to further strengthen and meet the operational needs of the group.
The national carmaker said in a statement that it would continue to review and enhance its business turnaround initiatives and work in close consultation with the Government to steer the company to profitability.
“Proton will do everything necessary to improve group performance. These include continually reviewing and hastening the pace of implementation of the business turnaround initiatives,” chairman Datuk Mohammed Azlan Hashim said.
Commenting on the recent fourth-quarter and full-year ended March 31 results, he said the board was “naturally very disappointed” that Proton still had not achieved the turnaround to profitability as required and indicated in its headline key performance indicators announced in March 2006.
Might I ask, under whose watch was it when Proton became unprofitable?