11 and 12th September were 2 hectic days as MindSpring’s maiden conference was on. With speaker that included Datuk Zarinah Anwar – Chairman of the SC, Datuk Idris Jala – MD of MAS, Datuk Basheer – MD of Northport, Daud Vicary – COO of AsianFinance Bank. KA Cang of the Singapore Exchange and Noor Hashimah from Shell Global and a full house of delegates – it was a blazing event .
My key lesson learned is that it takes lots and lots of work to pull such an event together. The last one week in the run up to the conference had us working almost 24/7.
However, this was made well worth the while as a number of Senior Delegates from Leading Organizations commented that it was probably the most well structured conference they had attended. I am delighted to hear that because we put in tremendous effort in designing and structuring the program.
Examples of design details include planning the sequence that each speaker comes out, with the sequence being dictated by the flow of the topics. We went to great lengths in the introduction of speakers to properly set up the speaker’s topic: what made it relevant, how it linked to the previous speaker and what to focus on.
All of the speakers were great sports as they ensured that kept focused on the key messages and were very open in the Q&A sessions.
The biggest feel good factor was that by the end of day one, delegates were able to characterize each speaker and topics and make the connection to their own organization’s issues.
By far, the single most heard comment was: I wish my CEO had attended this conference.
We now look forward to the next conference in November – Manging for Performance where we are going to unravel all of the myths in performance management and show how simple MfP really is…. as this is a workshop event, participation is limited to 35 seats and we are encouraging companies to send 4 delegates each.
My experience shows that when 1 or 2 attend a conference, what ever they learn gets lost as it is so hard to explain to people who did not attend. When 4 or more attend, there is some semblance of critical mass to try and do implementation when they go back. So hurry before seats are sold out.